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Responsible risk communication

Posted Aug 24 2008 7:22pm
Had to share this wonderful op ed from the LA Times . It's about the need for better reporting on breast cancer (and other health risks). It addresses one of my pet peeves with the media, too: reporting relative risk--for example, people with genetic mutation X have a 500% greater than average risk of dread disease Y--without comment on absolute risk (which could be miniscule ... thereby rendering the 500% odds quite a bit less frightening).
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