Physicians from McGill University Health Centre team with web tech firm BlueRush to take an innovative approach to H1N1 education with
www.h1n1.btvhealth.com.
TORONTO, ONTARIO--(Marketwire - Nov. 5, 2009) - BlueRush Digital Media Corp. (TSX VENTURE:BTV)("BlueRush"), and physicians from McGill University Health Centre ("MUHC") today unveiled www.h1n1.btvhealth.com, a new website that uses the latest in online communication technology to help Canadians understand and better fight the spread of H1N1.
The highlight of the new site is a series of streaming videos and audio podcasts featuring physicians from MUHC discussing the latest information on H1N1, from how it is spread to tips on prevention.
"The most important aspect about battling a virus such as H1N1 is prevention," said Dr. Michael Churchill-Smith, Director of International Affairs, MUHC. "Nationally only about 1% to 2% of our healthcare dollars goes to prevention. The rest is spent on treatment. Using web communication technologies is one of the most effective ways we can get the most out of that allocated budget".
The challenge for the doctors and BlueRush was to cut through all of the noise about H1N1 and present the information in an easy to understand form.
"Our goal was to create a site that gives people practical information they can use in every part of their day. We have separate H1N1 prevention videos for home, work and school environments," says Len Smofsky, Executive Vice President, BlueRush.
In addition to the videos, the site offers a series of podcasts that explore the latest developments in the H1N1 battle. The first one discusses the H1N1 vaccination.
"With concerns rising, it's essential that Canadians have access to easy to understand, accurate information on all aspects of H1N1," added Dr. Churchill-Smith. "BlueRush's donation of time, talent and technology to build this site has made it possible for us to take a greater role in providing information on H1N1 and spread the prevention message."
While the physicians from MUHC provided the healthcare expertise, the job of packaging and delivering that message fell to, BlueRush one of Canada's leading web communication and marketing companies. Best known for their innovative work in web based interactive media, BlueRush also works with MUHC and other organizations to provide medical content to client sites.
Read more at
Market Wire
TORONTO, ONTARIO--(Marketwire - Nov. 5, 2009) - BlueRush Digital Media Corp. (TSX VENTURE:BTV)("BlueRush"), and physicians from McGill University Health Centre ("MUHC") today unveiled www.h1n1.btvhealth.com, a new website that uses the latest in online communication technology to help Canadians understand and better fight the spread of H1N1.
The highlight of the new site is a series of streaming videos and audio podcasts featuring physicians from MUHC discussing the latest information on H1N1, from how it is spread to tips on prevention.
"The most important aspect about battling a virus such as H1N1 is prevention," said Dr. Michael Churchill-Smith, Director of International Affairs, MUHC. "Nationally only about 1% to 2% of our healthcare dollars goes to prevention. The rest is spent on treatment. Using web communication technologies is one of the most effective ways we can get the most out of that allocated budget".
The challenge for the doctors and BlueRush was to cut through all of the noise about H1N1 and present the information in an easy to understand form.
"Our goal was to create a site that gives people practical information they can use in every part of their day. We have separate H1N1 prevention videos for home, work and school environments," says Len Smofsky, Executive Vice President, BlueRush.
In addition to the videos, the site offers a series of podcasts that explore the latest developments in the H1N1 battle. The first one discusses the H1N1 vaccination.
"With concerns rising, it's essential that Canadians have access to easy to understand, accurate information on all aspects of H1N1," added Dr. Churchill-Smith. "BlueRush's donation of time, talent and technology to build this site has made it possible for us to take a greater role in providing information on H1N1 and spread the prevention message."
While the physicians from MUHC provided the healthcare expertise, the job of packaging and delivering that message fell to, BlueRush one of Canada's leading web communication and marketing companies. Best known for their innovative work in web based interactive media, BlueRush also works with MUHC and other organizations to provide medical content to client sites.
Read more at Market Wire