I'm pleased to tell you that I'll be representing 3P at this year's
Greener by Design conference, May 19th-20th in San Francisco. The conference is being put together by our friends at
Greener World Media. Greening the design process is an important challenge for the sustainability movement - and a critical piece of any business that makes anything material. Designers need to worry about
dematerialization, the source of raw materials, incorporation of recycled and recyclable materials (at costs that will appeal to the big box crowd), where products will be manufactured, durability, and end of use deconstruction. Plus they have to design things that are needed and desirable, so customers will buy them. I don't have the slightest idea how they do that, but I'm excited to find out.
To top it off,
William McDonough of
Cradle to Cradle fame, is the keynote. This conference is not to be missed!
Ready to register? 3P readers can get a generous
$550 discountby registering here and using discount code
triplepundit.
Leave a note in the comments if you're planning to attend! I love the chance to connect with 3P readers in person. ...
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