Let's say you're a bloke. You sweat. Your local supermarket only sells Lynx, full of alcohol and vague, potentially iffy ingredients. You go to the health shop, which sells 'natural' deodorant for £7. At which point an average bloke goes back to the supermarket and gets the Lynx. £7, after all, gets you a lot of St Peters' organic ale. Well, I think I've found the affordable and low chem solution: Tom's of Maine, which I've been slapping on for the past two months.