Image credit: Digital Studio 7
Work and my personal life intersected in a really awesome way tonight regarding my blog.
I’m here in Chicago for AdTech, a conference for digital marketers. (I work at a digital ad agency).
Tonight’s keynote speaker was Clay Shirky, the social media whiz and author of Here Comes Everybody: the Power of Organizing Without Organizations. Clay is a hot commodity in the digital world, and he will actually be speaking at a symposium my agency is hosting this fall.
Clay’s basic premise, in five words, is that “group action just got easier.”
Essentially, with the proliferation of the Web and all its various platforms (blogs, Flickr, Facebook, Twitter, to name a few) consumers have gone from sharing to creating conversations to collective action, all under the umbrella of the Web.
And they’re doing it on their own; they’re Googling and hunting for content that intrigues them and using social media platforms to share their thoughts and opinions.
Today, everyone and anyone is literally capable of being a producer. Anyone can upload a home movie to YouTube, anyone can Twitter, and anyone can pen a blog. In fact, according to Technorati, as of December 2007, there were 112 million blogs!! Are we all that exciting?!
While not all blogs have a tremendous following, consumers like me are out there, producing content. We’re advocating for causes we believe in, we’re promoting presidential candidates, we’re reviewing hotel rooms in Tuscany. (more…)
Image credit: Digital Studio 7
I’m here in Chicago for AdTech, a conference for digital marketers. (I work at a digital ad agency).
Tonight’s keynote speaker was Clay Shirky, the social media whiz and author of Here Comes Everybody: the Power of Organizing Without Organizations. Clay is a hot commodity in the digital world, and he will actually be speaking at a symposium my agency is hosting this fall.
Clay’s basic premise, in five words, is that “group action just got easier.”
Essentially, with the proliferation of the Web and all its various platforms (blogs, Flickr, Facebook, Twitter, to name a few) consumers have gone from sharing to creating conversations to collective action, all under the umbrella of the Web.
And they’re doing it on their own; they’re Googling and hunting for content that intrigues them and using social media platforms to share their thoughts and opinions.
Today, everyone and anyone is literally capable of being a producer. Anyone can upload a home movie to YouTube, anyone can Twitter, and anyone can pen a blog. In fact, according to Technorati, as of December 2007, there were 112 million blogs!! Are we all that exciting?!
While not all blogs have a tremendous following, consumers like me are out there, producing content. We’re advocating for causes we believe in, we’re promoting presidential candidates, we’re reviewing hotel rooms in Tuscany. (more…)