by Marlene Schwartz
The New York Timesreports that many companies, including KFC, are “tailoring their messages to mothers who, they are certain, are dying to
spend more time on themselves, but feel too guilty to do so.” KFC’s newest ads
artfully ease the time-challenged mom’s guilt about serving her family fatty
fast food. The ads present the product as a wholesome family meal, served by
Mom herself on real plates to a grateful nuclear family gathered around the
table. You almost forget that the F in KFC stands for fried.
by Marlene Schwartz
The New York Timesreports that many companies, including KFC, are “tailoring their messages to mothers who, they are certain, are dying to spend more time on themselves, but feel too guilty to do so.” KFC’s newest ads artfully ease the time-challenged mom’s guilt about serving her family fatty fast food. The ads present the product as a wholesome family meal, served by Mom herself on real plates to a grateful nuclear family gathered around the table. You almost forget that the F in KFC stands for fried.