by Sarah Novak
Philadelphia Media Holdings said they wanted to “put a smile on
people’s faces” (read: do some stealthy market research) with an ad
spoof the company ran today in the Philadelphia Inquirer and
Philadelphia Daily News. If the ads didn’t perpetuate weight bias,
perhaps I would be smiling instead of writing this blog. The papers
featured ads for Derrie-Air airline (get it? like a rear end! how
irreverent!), where a commitment to the environment and decreased fuel
consumption is achieved through a price per-pound fare structure. The
tag line on the site is “Pack Less. Weigh Less. Pay Less.”
by Sarah Novak
Philadelphia Media Holdings said they wanted to “put a smile on people’s faces” (read: do some stealthy market research) with an ad spoof the company ran today in the Philadelphia Inquirer and Philadelphia Daily News. If the ads didn’t perpetuate weight bias, perhaps I would be smiling instead of writing this blog. The papers featured ads for Derrie-Air airline (get it? like a rear end! how irreverent!), where a commitment to the environment and decreased fuel consumption is achieved through a price per-pound fare structure. The tag line on the site is “Pack Less. Weigh Less. Pay Less.”