Tom and I receive a lot of information from running companies, in fact more than we can find to shout out about or share with you. But we couldn't let this one slip by without sharing it with you. It is a great opportunity for a few good runners out there! Pass it on to your friends!
Eastbay is a leading world supplier of athletic footwear, apparel and sports equipment featuring top athletic brands such as Nike, Reebok, Under Armour, Jordan and more, is looking for a few good runners for two opportunities!
EastBay Jocks
Eastbay is looking for a few good runners — one male and one female, ages 18 - 30 — to serve as online hosts for its site, www.eastbay.com. The statewide search for the Eastbay Jocks (EJs) is effective immediately, and is the first step in a proposed nationwide campaign.
“Our core audience craves the latest product information — they want to know what’s new about the gear and how the latest gear actually performs. They also respond to video — so we’re merging the two with an innovative EJ Video Series in which we pick real athletes from each major sports category,” explains Dave Lokes, Vice President of Marketing Footlocker.com/Eastbay. “The EJ’s will not only review the products, but interview other athletes for their take on the gear. The reviews and interviews, filmed by our crew, will be posted to our site, providing our customers with street-credible product reviews.”
To launch the EJ Video Series, Eastbay — founded and headquartered in Wausau, Wisconsin — is searching its home state for one male and female athlete with a passion for running and a personality at ease in front of the camera. “These videos are going to be focused on personality and content,” notes Sean Cummings, Eastbay Brand Director. “We’re not looking for professionally produced videos — we’re looking to connect with our audience. We want someone who enjoys running, who’s willing to learn about new products and interview other athletes, is self-driven, a leader and who’d like some face time as our EJ in front of a camera.” EJs cannot currently be, or consider being, a member of a high school or NCAA sports team.
The selected EJ will attend the Cellcom Green Bay Marathon, May 15 - 17, 2009, where he and/or she will interview the event attendees and runners. The product review videos will be posted to the Eastbay web site and You Tube.
Selected EJs will receive a three-day paid trip to the Cellcom Green Bay Marathon, including travel, food, lodging and expenses; three outfits (including clothing, shoes and gear); and a $500 Eastbay gift card.
Those interested in auditioning as an EJ should contact Angela Brown, Assistant Business Manager for TMA+Peritus, at abrown@tmaperitus.com or 1.877.296.7114. Applicants will complete a questionnaire and may be asked to participate in a live audition.
Runners Who Want To Talk About Their Shoes
Eastbay, is also looking for a few good runners, ages 18 - 30, interested in being interviewed about their running shoes by Eastbay’s online hosts — the Eastbay Jocks (EJs). “We’re looking for runners to critique their shoes on camera and in return we’ll give them a free pair of running shoes,” explains Dave Lokes, Vice President of Marketing Footlocker.com/ Eastbay. The search is effective immediately.
“Our core audience craves the latest product information — they want to know what’s new about the gear and how the latest gear actually performs. They also respond to video — so we’re merging the two with an innovative EJ Video Series in which we pick real athletes from each major sports category,” explains Dave Lokes, Vice President of Marketing Footlocker.com/Eastbay. “The EJs will not only review the products, but interview other athletes for their take on the gear. The reviews and interviews will be posted to our site, providing our customers with street-credible product reviews.”
Eastbay — founded and headquartered in Wausau, Wisconsin — is attending the Cellcom Green Bay Marathon from May 15 - 17, 2009. “Eastbay has attended this event for several years, and this event has just what we’re looking for — people passionate about running. Now we’re asking these people, either racers or attendees, to provide other runners across the globe with their take on their running shoe — how it performs for them and why they’ve chosen this particular shoe. Rather than reading product reviews, our customers will now be able to see product reviews from real athletes,” adds Sean Cummings, Eastbay Brand Director.
Those interviewed will receive a free pair of running shoes of their choice. Those interested in being interviewed by an EJ should contact Karen Luetschwager, Lead Merchandiser for Eastbay, atkluetschwager@eastbay.com.
Tom and I receive a lot of information from running companies, in fact more than we can find to shout out about or share with you. But we couldn't let this one slip by without sharing it with you. It is a great opportunity for a few good runners out there! Pass it on to your friends!
Eastbay is a leading world supplier of athletic footwear, apparel and sports equipment featuring top athletic brands such as Nike, Reebok, Under Armour, Jordan and more, is looking for a few good runners for two opportunities!
EastBay Jocks
Eastbay is looking for a few good runners — one male and one female, ages 18 - 30 — to serve as online hosts for its site, www.eastbay.com. The statewide search for the Eastbay Jocks (EJs) is effective immediately, and is the first step in a proposed nationwide campaign.
“Our core audience craves the latest product information — they want to know what’s new about the gear and how the latest gear actually performs. They also respond to video — so we’re merging the two with an innovative EJ Video Series in which we pick real athletes from each major sports category,” explains Dave Lokes, Vice President of Marketing Footlocker.com/Eastbay. “The EJ’s will not only review the products, but interview other athletes for their take on the gear. The reviews and interviews, filmed by our crew, will be posted to our site, providing our customers with street-credible product reviews.”
To launch the EJ Video Series, Eastbay — founded and headquartered in Wausau, Wisconsin — is searching its home state for one male and female athlete with a passion for running and a personality at ease in front of the camera. “These videos are going to be focused on personality and content,” notes Sean Cummings, Eastbay Brand Director. “We’re not looking for professionally produced videos — we’re looking to connect with our audience. We want someone who enjoys running, who’s willing to learn about new products and interview other athletes, is self-driven, a leader and who’d like some face time as our EJ in front of a camera.” EJs cannot currently be, or consider being, a member of a high school or NCAA sports team.
The selected EJ will attend the Cellcom Green Bay Marathon, May 15 - 17, 2009, where he and/or she will interview the event attendees and runners. The product review videos will be posted to the Eastbay web site and You Tube.
Selected EJs will receive a three-day paid trip to the Cellcom Green Bay Marathon, including travel, food, lodging and expenses; three outfits (including clothing, shoes and gear); and a $500 Eastbay gift card.
Those interested in auditioning as an EJ should contact Angela Brown, Assistant Business Manager for TMA+Peritus, at abrown@tmaperitus.com or 1.877.296.7114. Applicants will complete a questionnaire and may be asked to participate in a live audition.
Runners Who Want To Talk About Their Shoes
Eastbay, is also looking for a few good runners, ages 18 - 30, interested in being interviewed about their running shoes by Eastbay’s online hosts — the Eastbay Jocks (EJs). “We’re looking for runners to critique their shoes on camera and in return we’ll give them a free pair of running shoes,” explains Dave Lokes, Vice President of Marketing Footlocker.com/ Eastbay. The search is effective immediately.
“Our core audience craves the latest product information — they want to know what’s new about the gear and how the latest gear actually performs. They also respond to video — so we’re merging the two with an innovative EJ Video Series in which we pick real athletes from each major sports category,” explains Dave Lokes, Vice President of Marketing Footlocker.com/Eastbay. “The EJs will not only review the products, but interview other athletes for their take on the gear. The reviews and interviews will be posted to our site, providing our customers with street-credible product reviews.”
Eastbay — founded and headquartered in Wausau, Wisconsin — is attending the Cellcom Green Bay Marathon from May 15 - 17, 2009. “Eastbay has attended this event for several years, and this event has just what we’re looking for — people passionate about running. Now we’re asking these people, either racers or attendees, to provide other runners across the globe with their take on their running shoe — how it performs for them and why they’ve chosen this particular shoe. Rather than reading product reviews, our customers will now be able to see product reviews from real athletes,” adds Sean Cummings, Eastbay Brand Director.
Those interviewed will receive a free pair of running shoes of their choice. Those interested in being interviewed by an EJ should contact Karen Luetschwager, Lead Merchandiser for Eastbay, atkluetschwager@eastbay.com.