Through analysis of binge eating, researchers (Heatherton and Baumeister, 1991) found that distress causes a person to escape from self-awareness. In particular, this distress comes from threats to one's self-esteem. One of the things that happens when someone experiences this threat to self-esteem is that she discards her long-range goals.
And there's more - In the face of this loss of self-esteem not only can you temporarily abandon your goal of weight loss, but you are much more likely to be vulnerable to the immediate environment of sensory stimuli. In other words, having lost sight of your long-range goal, you are easy prey for forbidden food.
Through analysis of binge eating, researchers (Heatherton and Baumeister, 1991) found that distress causes a person to escape from self-awareness. In particular, this distress comes from threats to one's self-esteem. One of the things that happens when someone experiences this threat to self-esteem is that she discards her long-range goals.
And there's more - In the face of this loss of self-esteem not only can you temporarily abandon your goal of weight loss, but you are much more likely to be vulnerable to the immediate environment of sensory stimuli. In other words, having lost sight of your long-range goal, you are easy prey for forbidden food.